Monday, September 17, 2012

We Are (Still) the 99%

The Occupy Wall Street movement began a year ago today with its first, namesake demonstration in New York City.

By turns iconic, inspiring, and frustrating, OWS has if nothing struck a deep nerve in American public opinion.  As with liberalism and progressivism since the Age of Reagan, Occupy has been largely defined by its conservative opposition.  In the popular perception fostered by the mass media, the Occupiers are, interchangeably, smelly hippie wannabes who need to grow up and get a job or a bunch of overprivileged, overeducated brats who don’t know how ordinary people live.     

The truth is, as always, more nuanced than the popular stereotypes admit.  A point of comparison may be helpful.  The Tea Party, OWS’s obverse in so many respects, is thought to have suffered from the same public misapprehensions.  A crucial difference between the two movements, however, is that the Tea Party was in no small measure the product of interest group astroturfing.  If not for extensive funding by groups such as Americans for Prosperity and the Koch brothers and the attendant access to the media resources necessary to persuade and organize rank-and-file voters, it’s unlikely the Tea Party as a purely grassroots phenomenon would ever have had enjoyed the successes it did in the 2010 midterm elections. 

Although the mass media were somewhat useful in airing Occupy’s message, OWS never received the same volume of coverage as the Tea Party.  Compounding the problem was a question of vision, a problem with public image, of means and ends.  Apart from asserting the power of the 99% and protesting corporate power, Occupy never articulated a coherent message.  This much was clear both in the Occupy marches I attended last fall as well as academic discussions about what the whole thing meant. 

The messaging problem was an intractable one from the start.  There appeared as many facets of Occupy as there were adherents, as many political tendencies as factions.  Meanwhile, fragmented media images defined Occupy for the rest of the world.  Unkempt squatters in New York’s Zuccotti Park.  College kids pepper sprayed by police on the UC Davis quad.  But it was the prominence of anarchists in Occupy Oakland and their refusal to back down in the face of police intimidation, together with reports of incidental damage to private property during demonstrations that served to solidify mainstream distaste with the overall movement.  Once OWS and anarchism became conflated in the public mind, any residual sympathy evaporated. 

Much like “communist” and “socialist, “anarchist” is a term understood viscerally rather than intellectually.  Anarchists may not be the mad bombers they were seen as (and sometimes were) a century ago, but they’re still pretty scary to folks out in the sterile precincts of suburbia.  Rather than seeing anarchists as people practicing a philosophy of non-exploitive, non-hierarchical social cooperation, the dominant image is that of black-masked thugs smashing in the plate glass window of a Starbuck’s.  In the absence of any substantive coverage, it’s sufficient to alienate the people necessary to make Occupy a broad-based social movement.

One sign of hope from Occupy is that it signals an emergent struggle for the soul of the middle class.  The majority may still be in thrall to the free market myth, but a small and vocal segment of educated, aware citizens who see personal economic difficulties as structural rather than as an outcome of character failure can help shape public opinion in favor of more humane economic and social policies.  From that start point, perhaps the realization that the economic crisis we’re suffering is truly global in scope will take hold and more of us will find common cause with those afflicted worldwide. 

We are—still—the 99%.  All we need to move forward is a common cause, a common consciousness, a single purpose.  Occupy Wall Street may not have gained momentum as a mass movement in its formative stages.  But it can show us the way forward.  Perhaps we will see in Occupy’s second year a fuller realization of the potential that was so evident in its first, heady days.


© 2012 The Unassuming Scholar

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